OFFICIAL CONTEST RULES

WINNERS MUST BE IN ATTENDANCE AT THE EVENT TO CLAIM THE DEVICE AND MERCHANDISE PORTION OF THEIR PRIZE. WINNER IS RESPONSIBLE FOR TRANSPORTATION TO AND FROM THE EVENT AND ANY NECESSARY ACCOMODATIONS.

THE BLACKBERRY #BBMUGLYSWEATER FAN NIGHT CONTEST ("CONTEST") IS SPONSORED BY RESEARCH IN MOTION LIMITED ("SPONSOR") AND IS ADMINISTERED BY DANIEL J. EDELMAN, INC. (“CONTEST ADMINISTRATOR”). CONTEST BEGINS AT 12:00:01 AM EASTERN TIME (“ET”) ON DECEMBER 8, 2011 AND ENDS AT 11:59:59 PM ET ON, DECEMBER 9, 2011 ("CONTEST PERIOD").

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

By participating, entrants agree to be bound by these Official Contest Rules and the decisions of the Sponsor which are binding and final, without right of appeal, on all matters relating to this Contest. Contest is subject to all applicable federal, state, provincial and local laws and regulations. Void where prohibited by law.

1.ELIGIBILITY
To be eligible, you must (a) be a legal resident of Canada (excluding the province of Quebec) and the United States including the District of Columbia (“Territory”); (b) have reached the legal drinking age in the province, territory or state in which the Event will be held; and (c) be a registered Twitter user. If you have not already registered for your free Twitter account, visit www.Twitter.com (“Website”) and follow the instructions to sign up. You are not eligible if you are an employee of Sponsor, Contest Administrator, their respective affiliates, advertising or promotional agencies, any contest judging organization or the prize suppliers or a member of the immediate family (defined as parent, sibling, child and spouse) or household of any of the foregoing. You are also not eligible to win if you work for any media organization.

2. HOW TO ENTER
NO PURCHASE NECESSARY
To enter, download both the BBM Avatar App and the Ugly Sweater Expansion Pack from BlackBerry App World. There will be a selection of men’s and women’s ugly sweater choices in the Ugly Sweater Expansion Pack. Use the app to create an avatar wearing an ugly holiday sweater and then visit http://twitter.com/blackberry (“BlackBerry Twitter Page”) and become a follower of @BlackBerry. To enter, tweet the image of your ugly holiday sweater BBM avatar and tell us at least one (1) BlackBerry device or accessory on your BlackBerry holiday wishlist this year (“Entry”). You must include the hashtag “#BBMUglySweater” in your Entry. All Entries must be received by the end of the Contest Period. There is a limit of ten (10) Entries per person. Anyone found to be using multiple Twitter accounts for the purposes of increasing the number of Entries they submit into this Contest or that otherwise results in disrupting the proper conduct of this Contest as outlined herein, will be deemed ineligible and all their Entries will be void. Each potential winner may be required to show proof of identity. Eligible Entries must meet the following content guidelines and restrictions:

Failure of any Entry to comply with the above guidelines, as determined by Sponsor in its sole discretion, may result in disqualification from the Contest. If entering through your mobile device, data and messaging rates may apply. Check your wireless carrier for pricing plan details. Entrants are responsible for their own costs associated with accessing the Internet. Entries are deemed to be received at the time of receipt into Sponsor’s server, not at the time of transmission by an entrant.

3. HOW TO WIN
At the end of the Contest Period, a panel of qualified Sponsor-selected judges who will evaluate each Entry based on the following equally weighted judging criteria: (i) Creativity; (ii) Relevance; and (iii) Overall impression. Thirty (30) finalists (“Finalists”) will be selected. The Finalists, as determined by the judges, will be deemed as the winners (each a “Winner”). In the event of a tie, the tie breaker will be based upon the highest score in the first judging criterion, continuing thereafter to the next criterion, as needed, to break the tie. The judges decisions are final and binding in all matters relating to the Contest without right of appeal.

If the potential Winner resides in Canada, he/she will be required to answer a time-limited, mathematical skill-testing question without assistance of any kind, whether mechanical or otherwise, which will be administered by Sponsor at a pre-arranged mutually convenient time, before being declared a winner.

4. WINNER NOTIFICATION AND ACCEPTANCE
If your Entry is selected as one of the Finalists, the Sponsor will contact you via a direct message to your Twitter account and you will be asked to provide complete contact information (full name, email address and mailing address) to be eligible to win. If a Winner cannot be contacted and the skill-testing question administered, where applicable, within 24 hours of the initial contact attempt, the Prize will be forfeited and, at Sponsor’s or Contest Administrator’s sole discretion, may be awarded to an alternate entrant.

5. PRIZES
There are thirty (30) prize packs available to be won (“Prize”). Each Prize includes: (i) one (1) BlackBerry® OS 7 smartphone device; (ii) one (1) BlackBerry prize pack which includes BlackBerry branded merchandise and (iii) two (2) tickets – one (1) for the Winner and up to two (2) guests to the #BBMUglySweater Fan Night event (“Event”) to be held at the Silver Aspen Social Club in New York, New York on December 21, 2011. The approximate retail value of each Prize is USD$650.00.

WINNERS MUST BE IN ATTENDANCE AT THE EVENT TO CLAIM THE DEVICE AND MERCHANDISE PORTION OF THEIR PRIZE. WINNER IS RESPONSIBLE FOR TRANSPORTATION TO AND FROM THE EVENT AND ANY NECESSARY ACCOMODATIONS.

Model of smartphone will be selected by Sponsor. Activation, airtime, service, accessories and any other costs not specifically identified as included in the Prize are the responsibility of each winner. Sponsor is not responsible for any third-party products or services you may use with the device.

Winners will be required to complete, sign and return an Affidavit of Eligibility and a Liability Release before being permitted to enter Event. If a Winner cannot attend the Event in person, or the required documents are not signed and returned, or if a Winner is found to be ineligible or not in compliance with these Official Contest Rules, the Prize will be forfeited and, at Sponsor or Contest Administrator's sole discretion, may be awarded to an alternate entrant.

Sponsor and Contest Administrator will not be responsible for any cancellation or rescheduling of the Event in whole or in part. If any portion of the Event is delayed, postponed or cancelled for any reason, the remaining portions of the Prize shall constitute full satisfaction of Sponsor and Contest Administrator’s prize obligation to winner and no substitute or additional compensation will be awarded. Winner’s guests must be legal drinking age in the state in which the Event takes place. Winner’s guests will be required to sign an Attendance Waiver before being permitted to attend or enter the Event.

Sponsor and Contest Administrator are not liable for any tax implications arising from the Prize or Contest. The Winner is solely responsible for all applicable federal, provincial/state and local taxes and all other costs and expenses associated with the Prize not specified herein as being included.

Prizes must be accepted as awarded, are not transferrable and cannot be exchanged or substituted for cash, except at Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize of equal or greater monetary value if a prize cannot be awarded for any reason. Winner is solely responsible for all applicable federal, provincial/state and local taxes and all other costs and expenses associated with Prizes not specified herein as being included. Sponsor is not liable for any tax implications arising from the Prize or Contest. Prizes will only be released to verified winners. There is a limit of one (1) Prize per person.

6. RELEASES, ETC
Before receiving their Prize, eligible entrants may be required to sign a Declaration of Compliance with the Contest Rules and a Release of Liability, releasing the Sponsor, Contest Administrator, their respective affiliates and all of their respective directors, officers, owners, partners, employees, agents, representatives, successors and assigns (collectively, the “Releasees”) from any liability in connection with this Contest or the prize. Declaration and Release documents must be returned before the Prize will be awarded.

7. USE OF INFORMATION/PRIVACY
Sponsor reserves the right to use any and all information related to the Contest, including submissions provided by entrants, for editorial, marketing and any other purpose, unless prohibited by law. Please see Sponsors’ Privacy Policy located at http://na.blackberry.com/eng/legal/privacy_policy.jsp for details regarding the use of personal information collected in connection with this Contest.

Each entrant grants permission for Sponsor and its designees to use his/her name, address (city and state), photograph, voice and/or other likeness for advertising, trade and promotional purposes in any and all media now known or hereafter discovered, worldwide, in perpetuity, without compensation, notification or permission. Each entrant consents to the collection, use and disclosure of his/her personal information by Sponsor, Sponsor’s subsidiaries and affiliates, and the contractors and agents of Sponsor and Sponsor’s subsidiaries and affiliates for the purposes of this Contest and as otherwise permitted in accordance with Sponsor’s Privacy Policy.

8. LICENSE TO USE
By entering, each entrant grants to Sponsor an irrevocable, perpetual, royalty-free, transferable license of unlimited right, title and interest in and to his/her Entry, including, but not limited to, all copyright and trademark rights therein and thereto and all renewals and extensions thereof, throughout the universe, in perpetuity, for all purposes, in any and all media, whether now known or hereafter devised.

9. LIMITATION OF LIABILITY
Sponsor assumes no responsibility for delayed or misdirected entries or for any failure of any website, for any problems or technical malfunction of any computer online systems, servers, access providers, computer equipment, software, failure of any e–mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including any injury or damage to an entrant's or any other person's computer, mobile device or other electronic device related to or resulting from this Contest. In the event the Contest is compromised by a virus, non-authorized human intervention, tampering or other causes beyond reasonable control of Sponsor which corrupts or impairs the administration, security, fairness or proper operation of the Contest, Sponsor reserves the right in its sole discretion to suspend, modify or terminate the Contest and if it so chooses, to award the Prizes based on a random draw from those Entries received prior to termination.

10. MISCELLANEOUS
This Contest is subject to all applicable federal, provincial, state and local laws and regulations. All entrants agree to be bound by these Official Contest Rules. Sponsor, in its sole discretion, reserves the right to disqualify any person it finds to be in violation of these Official Contest Rules or tampering with or otherwise abusing any aspect of the Contest. Sponsor and other Releasees will not be responsible for illegible, incomplete, lost, misdirected or late Entries, which will be void. Sponsor reserves the right to terminate or amend this Contest at any time without prior notice, if any factor interferes with its proper conduct as contemplated by these Official Contest Rules.

The Official Contest Rules shall be governed by and construed under the laws of the Province of Ontario without regard to conflict of laws principles. Any dispute under the Official Contest Rules shall be subject to the non-exclusive jurisdiction of the courts of the Province of Ontario. You irrevocably waive any objection on the grounds of venue, forum non-conveniens or any similar grounds and irrevocably consent to service of process by mail or in any other manner permitted by applicable law and consent to the jurisdiction of the courts of the Province of Ontario. You further hereby waive any right to a trial by jury with respect to any lawsuit or judicial proceeding arising or relating to the Official Contest Rules.

Any provision in these Official Contest Rules which is held to be invalid or unenforceable for any reason by any court, governmental department, body or tribunal, or in any applicable jurisdiction shall be ineffective to the extent of such invalidity or unenforceability and will not invalidate or render unenforceable the remaining provisions hereof and should any provision be held invalid or unenforceable in an applicable jurisdiction such provision shall not be invalidated or rendered unenforceable in any other jurisdiction.

11. WINNERS LIST
For a list of winners send a self-addressed envelope by December 31, 2011 to: BlackBerry #BBMUglySweater Fan Night Contest Winner List Request, Research In Motion Limited, 295 Phillip Street, Waterloo, ON Canada N2L 3W8Attention: Brenna Flynn