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August 21, 2000
RxRite Announces Wireless e-Prescription Service on BlackBerry from RIM
Toronto, ON - RxRite.com Inc. announced today that it is ready to launch the first out-of-the-box solution for the secure wireless creation and transmission of electronic prescriptions. RxRite's proprietary wireless application built on the BlackBerry Wireless Handheld from Research In Motion Limited (RIM), (Nasdaq: RIMM; TSE: RIM) enables physicians to connect with its Internet-based prescription service anywhere, anytime. This breakthrough technology allows RxRite to deploy their e-prescription service directly into the hands of physicians, without requiring computers and Internet connectivity.
Rod Dobson, President & CEO of RxRite, says, "The affinity between physicians and pagers was not lost on us. We wanted to offer something that incorporated cutting-edge secure wireless technology with the familiarity of a pager that physicians would inherently be comfortable with. The BlackBerry handheld offers a simple yet elegant solution that represents a quantum leap for physicians - and our Company."
Using RxRite Wireless, a physician creates an electronic prescription either at the point-of-care (office, emergency room) or from a remote setting. The BlackBerry handheld with RxRite's wireless application connects to the RxRite Internet-based gateway (www.rxrite.com). Through this wireless channel, and with the patient's consent, the physician can access prescription history, allergy status, conflicting medications, and formulary (drug coverage) information. The e-prescription is created and then routed through RxRite's secure, neutral gateway to the patient's choice of pharmacy. Once filled at the pharmacy, the physician can receive immediate confirmation on the prescription status, which facilitates enhanced patient care.
The extensive functionality of RxRite's wireless application enables for the first time an electronic communication channel between physicians and pharmacies. "We want to stress that this is not simply a wireless email device but a secure utility with the ability to connect health professionals to appropriate real-time patient information," added Dobson.
Commercial roll-out of the wireless e-prescription service will begin this fall, starting with a pilot project.
In 1999, 266 million prescriptions were dispensed in Canada, representing some $10 billion on prescription medications. RxRite sees huge potential in the emerging e-prescription marketplace nationally and internationally.
RxRite's open application and neutral switching technology offers the ability for physicians, pharmacies, patients, and third-party payers (health insurers) to communicate through their secure Internet gateway for the creation, transmittal, and processing of electronic prescriptions.
RxRite, RxRite.com, and RxRite Wireless are trademarks or registered trademarks of RxRite.com Inc. Research In Motion, RIM and BlackBerry are trademarks or registered trademarks of Research In Motion Limited.