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Press Release
March 18, 2002
Handango Announces Alliance with Cingular Wireless
Handango provides thousands of Palm OS®, Pocket PC and BlackBerry applications to Cingular Wireless customers
Orlando, Florida - Handango, the world's leading publisher of handheld and wireless software, today announced the company's first alliance with a major wireless carrier to deliver handheld and wireless software to wireless subscribers. As one of the first U.S. carriers to offer value-added software to wireless handheld, PDA and smartphone customers, Cingular Wireless, the second largest wireless carrier in the United States, has launched a Handango-powered Software Store. Customers can access the store by clicking on the "Software" button at http://www.mywirelesswindow.com/.
The Handango-powered Software Store provides Cingular's more than 20 million subscribers with immediate access to over 17,000 handheld and wireless applications for PalmOS®, Pocket PC and BlackBerry Wireless Handheld™ devices. The Handango-powered Software Store highlights Handango Essentials, best-selling software, new and updated titles and applications ranging from lifestyle to games to business related software. In addition, users of the new Handspring Treo™ communicator and other smartphones can now install value-added applications to get more from their voice-capable handheld and wireless data connectivity.
Under terms of the alliance, the two firms also intend to work together to enable over-the-air delivery of applications for Cingular customers. Using Handango Over-the-Air Technology, Handango and Cingular will enable wireless handheld and smartphone users the ability to purchase, download and use handheld software without being tethered to their desktop. The two firms will also work together on joint sales opportunities, co-marketing and demand generation activities. In addition, Handango and Cingular will continue to expand their offering of available software to include J2ME, Java and other emerging wireless software platforms.
"We are excited Cingular Wireless turned to Handango as the trusted expert in the industry to power its software offerings," said Laura Rippy, chief executive office of Handango. "Handango's compelling solution helps wireless carriers capture more data revenue and increase customer loyalty by delivering value-added wireless data applications and capitalizing on the wave of wireless handheld and smartphone adoption."
EMarketer predicts that the number of smartphone users will grow from approximately 8.9 million in 2001 to 63.5 million in 2004. Driving that growth will be the availability of compelling and fun value-added software.
About Handango
Handango is the world's leading publisher of handheld and wireless software, serving more than 6,000 handheld software companies through distribution channels globally. Handango delivers solutions through its sales force, retail and enterprise channel partners and its Web site, which reaches more than two million unique visitors each month. Handango has strategic relationships with leading handheld companies such as Palm™, Microsoft, Sony™, Compaq® and RIM® as well as enterprise reseller Software Spectrum® and retail outlets such as CompUSA®. For more information, visit the Handango Web site at www.handango.com or call 817-280-0129.