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Why BlackBerry Enterprise Server Express Can Save You Money

And give more users mobile access to information

Would your business benefit from enabling more employees to connect, keep projects moving forward, and make decisions while away from their desks at no additional cost to you? If you answered “yes” then this article is for you. The fact is most businesses that give employees BlackBerry® smartphones can save money and get the benefits from more employees having real-time access to mobile information, while still retaining essential security.

How can you save money and add more users? Start by thinking about your current BlackBerry smartphone configuration. If your business runs your BlackBerry smartphones on BlackBerry® Enterprise Server and enterprise-level data plans from your carrier, you have a terrific set up, with advanced features, rock-solid security, and generous data allowances.

Switch some users to BlackBerry Enterprise Server Express

But you could probably switch some employees to BlackBerry® Enterprise Server Express—a new slimmed-down, FREE version of its larger BlackBerry Enterprise Server cousin. These users can then be put into lower-cost entry-level data plans with your carrier, and you can then use the savings to give more of your employees BlackBerry smartphones—with all of the productivity benefits that follow.

Note: Your carrier agreement may restrict when you can switch to lower-cost entry-level data plans. Check with your carrier for more information.

BlackBerry Enterprise Server and BlackBerry Enterprise Server Express can run in the same environment, with a few tweaks. Little additional training is required for your IT team; if they know BlackBerry Enterprise Server, they know BlackBerry Enterprise Server Express. Also, BlackBerry Enterprise Server Express will support up to 75 users when installed on an existing Microsoft® Exchange or Windows® Small Business Server, so you may not need to purchase additional server hardware. (For greater than 75 users, it can be installed on a separate server and support up to 2,000 users.)

Table. Features comparison chart

Feature	BlackBerry Enterprise Server	BlackBerry Enterprise Server Express
Per user license fee	Yes	Free
Carrier data plan	Enterprise level	Lower-cost entry level or enterprise level
IT department control	Advanced	Essential
Support for company email, calendar, contacts, apps	Yes	Yes
Full security features	Yes	Yes
Remote data wipe	Yes	Yes
BlackBerry® Mobile Voice System—PBX integration and desk phone features on BlackBerry smartphones	Yes	No
Chalk Pushcast Software support	Yes	No
Support for enterprise IM and social networking	Yes	No
Support for enterprise collaboration	Yes	No
HA, 24/7 uptime support	Yes	No

Step 1: Identify employees who need advanced functionality and features

The key is to first identify employees who require advanced functionality and features. Examples include those who need:

• BlackBerry® Mobile Voice System (BlackBerry MVS) and desk phone/PBX integration
• Chalk™ Pushcast™ Software
• Enterprise instant messaging and enterprise collaboration and social networking
• Mission-critical 24/7 access to company resources from their BlackBerry smartphones. Field sales teams are a good example. Keep these employees on the BlackBerry Enterprise Server for its High Availability (HA) support. HA helps keep your BlackBerry environment up and running.

Also include users whom IT identifies as needing more stringent control or additional security options for their BlackBerry smartphones. For example, some employees may need access to extremely sensitive data from their BlackBerry smartphones. To have additional options for managing these smartphones you may want the full range of more than 450 IT policies found in BlackBerry Enterprise Server.

Step 2: Move some employees to BlackBerry Enterprise Server Express and lower-cost plans

By making this move, two things happen. First, you've just freed BlackBerry Enterprise Server licenses that you can now allocate to employees who do not yet have company BlackBerry smartphones (see step 3 next). And second, you can save money on your monthly data costs. BlackBerry Enterprise Server Express is free to install and has no license fees.

Step 3: Use the savings to add more BlackBerry smartphone users

Savings in hand, you can now add additional BlackBerry smartphone users with little or no additional monthly cost.

Example: Red Tiger Hand Tools

Let's look at a hypothetical example. We will call our fictional company Red Tiger Hand Tools, a manufacturer of hand and power tools. (Note that for simplicity's sake this example does not consider additional costs, such as for purchasing BlackBerry smartphones, accessories, apps, and so on.)

Red Tiger has 700 employees, of whom 472 have BlackBerry smartphones—all running on its BlackBerry Enterprise Server environment. And let's say Red Tiger pays $44.99/month per smartphone for enterprise-level data plans from its carrier.

Red Tiger's CIO Robert Fredrick read this article about moving some employees to BlackBerry Enterprise Server Express and entry-level data plans. So his team divided up employees into those with a mission-critical need for advanced functionality and features, and those who do not.

They broke down the list like this:

BlackBerry Smartphones currently deployed	472
Employees who need advanced functionality
Field reps	91
C-level executives	5
Warehouse and inventory	47
Plant managers and other staff	22
Other roles	83
Total advanced functionality:	248
Not advanced functionality employees	472 –248 = 224

As you can see, Red Tiger can move 224 employees to BlackBerry Enterprise Server Express. The company could save by lowering its monthly data plan costs from $44.99 to $29.99 for each of those 224 employees.

Monthly savings
Drop to entry-level data plan (per month)	($44.99-$29.99) x 224 = $3,360
Total savings per month	$3,360

In the final step, Red Tiger calculated that it could give BlackBerry smartphones—with full enterprise-data plans—to 74 additional employees who require the advanced functionality of BlackBerry Enterprise Server.

Adding additional employees
Monthly savings	$3,360
Cost per enterprise data plan	$44.99
Additional employees given BlackBerry smartphones	$3,360/$44.99 = 74

In addition to the 74 additional employees added to BlackBerry Enterprise Server, with BlackBerry Enterprise Server Express Red Tiger can now also connect employees who own their own BlackBerry smartphones at no additional cost. Read the Business Case for Connecting Employees' Personal Smartphones for more information.

Handling objections from your IT department

Your IT department may be reluctant to install BlackBerry Enterprise Server Express. They may say, “Everything is working great, so why rock the boat?” Besides, they may believe that they will need to learn a whole new software product. To overcome such objectives, give them these talking points:

• Free download: BlackBerry Enterprise Server Express is a FREE download that can be installed on existing Microsoft® Exchange or Windows® Small Business Servers for up to 75 users. Or it can be installed on separate servers for up to 2,000 users per server.
• Lower data plan costs: Works on lower-cost, entry-level data plans, which can save a bundle each year.
• Security: BlackBerry Enterprise Server Express includes more than 35 core IT policies found in its bigger BlackBerry Enterprise Server cousin. Policies include password requirements, remote data wiping, data encryption, and application restrictions.
• Easy to learn: If you know BlackBerry Enterprise Server, you know BlackBerry Enterprise Server Express.

Calculate how many extra employees you can give BlackBerry smartphones

1. Total BlackBerry employees
Employees who need advanced functionality
Employees who do not need advanced functionality
2. How much can we save per month?
Drop to entry-level data plan (per month)
Total monthly savings
3. From the savings, how many extra employees can we give BlackBerry smartphones?
Mission-critical roles
Non-mission critical roles

Learn more about BlackBerry Enterprise Server Express »