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BlackBerry Connection® Your connection to the world of BlackBerry IT EDITION SPECIAL ALERT
Countdown to the BlackBerry Developer Conference

Countdown to the BlackBerry Developer Conference
October 20 - 22, 2008

Santa Clara, California

The must-attend event of the year for developers keeps getting bigger! Info-packed technical sessions, Future Trends track, networking opportunities, hands-on labs, one-on-one developer meetings and more are all in store for developers of every skill level, whether you work in-house or as an ISV partner. Plus the winners of the Developer Challenge will be announced.


Top executives from Research In Motion (RIM) have lots to share with developers about the BlackBerry® platform and how you can use it to build world class mobile applications — so much so that an extra day has been added to the conference to squeeze in all the information, networking, training and learning!


Keynote Speakers:

 

Mike Lazaridis, President and Co-CEO of RIM Mike Lazaridis, President and Co-CEO of RIM will outline the roadmap for BlackBerry smartphones and features that developers will soon be working on, as well as the power of end-to-end experiences for offering rich mobile user experiences.

Alan Brenner, Senior Vice President, BlackBerry Software Alan Brenner, Senior Vice President, BlackBerry Software will reveal roadmaps for the future of the BlackBerry solution and BlackBerry Alliance community, as well as what developers can look forward to in upcoming technical releases.

Jeff McDowell, Vice President, Global Alliances, RIM Jeff McDowell, Vice President, Global Alliances, RIM works closely with many of RIM's independent software vendors, solution providers and system integrators. He'll share his knowledge of the BlackBerry development ecosystem and tell you where he sees the biggest opportunities for developers and for driving revenues today.

David Yach, Chief Technology Officer, Software, RIM David Yach, Chief Technology Officer, Software, RIM will inspire your imagination with a spotlight on major developer achievements, and demonstrate the next generation of developer tools designed to make your next innovations even easier to create.

Plus, whether you're a commercial developer or in-house (corporate) developer, the knowledge you gain from the hands-on workshops, sessions, and networking will expand your skill set and help you excel at your job and in promoting your application. Here's how…


What's in store for you at the BlackBerry® Developer Conference?

  • Hands-on labs with extended hours to provide conference attendees with more time to explore the latest tools for creating mobile applications on the BlackBerry platform. Separate labs will be held for each major BlackBerry developer tool, including BlackBerry® JDE Plug-in for Eclipse™, BlackBerry® Plug-in for Microsoft® Visual Studio®, BlackBerry® Mobile Data System (BlackBerry MDS) and Plazmic® Content Developer Kit.
  • Future Trends track, where you can participate in interactive sessions led by the development team at RIM focusing on the future of wireless application development for the BlackBerry platform. Live demonstrations of new and upcoming tools and an APIs preview of where the BlackBerry platform is going.
  • One on One Meetings provide an opportunity to book private, 45 minute meetings with RIM expert developers to discuss specific questions or the challenges that you're facing. Book your session now — once you've registered for the full conference.
  • Take home tips and guidance on best practices and new technologies that make development faster, easier and smoother.
  • Network and gain practical new learning from commercial and corporate developers just like you — an opportunity to meet the experts in the BlackBerry developer community.
  • Understand how the newest features and functionality in the latest BlackBerry smartphones enable new levels of productivity — and 'cool' — for the applications you build.
  • Plus much more!

What topics will be covered?
The technical sessions address the needs of beginner, intermediate and advanced developers, and focus on four main areas:

  1. Managing, Developing and Deployment
    Simplify your work by discovering the developer resources offered by RIM and third parties that can help you build, test, deploy, distribute and maintain wireless applications for the BlackBerry solution. These sessions introduce you to the best practices and resources to help you bring your application from conception to market most efficiently.
  2. The Ins and Outs of Java Development
    Understand how the latest features and functionality of BlackBerry smartphones enable unparalleled user experiences — and play your part in developing leading Java® applications that deliver rich-media content, location-based services, network connectivity and tight integration with native applications.
  3. Next Generation Mobile Web Applications
    This track examines the latest enhancements to the BlackBerry web browser and how to take your content services to the next level — with AJAX, JavaScript® and custom Java code that enhance web-based applications for a richer user experience.
  4. Mobile Applications for Enterprise
    This is the track for you if you're developing applications for corporate use. Sessions cover everything from developing, deploying and managing wireless applications using the BlackBerry® Enterprise solution to the basics of integrating mobile applications with enterprise application servers.

Registration:

Regular Rate: $999 until October 17, 2008 »

Onsite Rate: $1099 October 20 - October 22

Group Rate: buy 2 full passes and get the 3rd pass free — for details click here

Register online at blackberrydeveloperconference.com or call 1-877-645-9324 (North America), +1-770-592-1521 (International). Business hours: 9:00 a.m. to 5:00 p.m. EST, Monday through Friday.


* Offers subject to change without notice. Please check offer details for more information. Void where prohibited. Check with service provider for availability, roaming arrangements and service plans. Certain features outlined in this document require a minimum version of BlackBerry Enterprise Server software, BlackBerry Desktop Software, BlackBerry Device Software and/or BlackBerry devices and may require additional development or third party products and/or services for access to corporate applications. Prior to subscribing to or implementing any third party products and services, it is your responsibility to ensure that the airtime service provider you are working with has agreed to support all of the features of the third party products and services. Installation and use of third party products and services with Research In Motion's ("RIM") products and services may require one or more patent, trademark or copyright licenses in order to avoid infringement of the intellectual property rights of others. You are solely responsible for determining whether such third party licenses are required and are responsible for acquiring any such licenses. To the extent that such intellectual property licenses may be required, RIM expressly recommends that you do not install or use these products and services until all such applicable licenses have been acquired by you or on your behalf. Your use of third party software shall be governed by and subject to you agreeing to the terms of separate software licenses, if any, for those products or services. Any third party products or services that are provided with RIM products and services are provided "as is." RIM makes no representation, warranty or guarantee whatsoever in relation to the third party products or services and RIM assumes no liability whatsoever in relation to the third party products and services, even if RIM has been advised of the possibility of such damages or can anticipate such damages.

The above information regarding third party products and services is provided in BlackBerry Connection for your information. Since third parties provide the information to Research In Motion Limited ("RIM") and RIM relies on the information without performing any independent investigations, RIM makes no warranty or guarantee concerning the features, reliability, or pricing of the third party products or services, or their compatibility with any RIM products.

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