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Advanced Mailbox Management for BlackBerry Users: a Q&A with Yahoo! EVP Marco Boerries

Yahoo!® has always been a great way to stay connected with friends, family and colleagues. And now you can get your Yahoo! Mail messages pushed automatically to your BlackBerry® smartphone. BlackBerry Connection® recently met up with Marco Boerries, EVP of Connected Life, Yahoo! to discuss how this push-email capability is going to change the lives of BlackBerry smartphone users.

Blackberry Connection (B.C.): First off, how have customers reacted to getting 'push email' service for their Yahoo! account on their BlackBerry smartphone?

Marco Boerries (M.B.): We have gotten extremely positive feedback from consumers. It is even greater than what we expected.

B.C.: How has the service changed their lives?

M.B.: Many consumers have told us that we have made it even easier for them to keep connected to their email and the information that is important to them. We have also heard from users that they are taking full advantage of our new two-way synchronization feature.

B.C.: Why did Yahoo! decide to offer this feature to their users on BlackBerry smartphones?

M.B.: Consumers have made it very clear that they want to see their same current Yahoo! Mail inbox on every device, including BlackBerry smartphones. With this in mind, delivering push email was critical to ensuring our consumers have the best possible experience. We have enabled our users to save time and increase their productivity by incorporating two-way synchronization.

B.C.: Could you be more specific about these benefits?

M.B.: Of course! Two-way synchronization means there is no need for consumers to check or delete the same email message twice, saving valuable time for Yahoo! Mail users. For example, when a Yahoo! Mail user deletes a message from their BlackBerry smartphone, the message is also deleted from their Yahoo! Mail account, and vice-versa. Plus, when they read a message, the message is marked 'read' in their Yahoo! Mail account across all access points. We are helping our users be more productive both in the workplace and when they are on the move.

Yahoo! B.C.: Can AT&T Yahoo! Mail users also take full advantage of two-way synchronization?

M.B.: Yes, of course! The beauty of two-way synchronization is that all Yahoo! Mail users can take advantage of this time saving e-mail management feature.

B.C.: Do you see any future opportunities for further collaboration between Yahoo! and RIM?

M.B.: Absolutely! We have a great working relationship with RIM and are always on the lookout for ways in which we can work together to develop innovative and easy to use services for our Yahoo! - BlackBerry users. Just like we did with two-way synchronization.

B.C.: Thank you for taking the time from your busy schedule to meet with BlackBerry Connection.

M.B.: It's been a pleasure! I am always happy to talk to BlackBerry smartphone users.

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	Contents

	Personal

	Q&A with Yahoo!

	Becoming Master and Commander of Your Inbox

	How to Integrate Yahoo! Mail Account

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