Sasha Griffin created pinklily, an online fashion business, based in Sydney, Australia, that’s now expanding throughout Asia-Pacific. Her mandate is to give women access to unique products not available in regular stores, including clear, pinklily shoe boxes, jewelry and home wares. Read how she relies on her BlackBerry® device to stay on top of business, wherever she is, and still make her family a priority.
 If you want an online business to succeed, you need to be readily available online. Sasha Griffin learned that when she set up pinklily (pinklily.com), her dream business that offers funky fashions to busy women who love the convenience of buying over the Internet.
“The fact that I run my business online means the amount of email I receive in just one day is phenomenal,” says Sasha. “If it’s not the orders I have to attend to, then it’s the customer queries I need to answer, or the pinklily member mail outs I need to conduct. Having the time to get back to people is the hardest challenge I face each day.”
Sasha knew she couldn’t do it all from a desktop solution and turned to a BlackBerry device and the BlackBerry® Internet Solution.
With her BlackBerry device, she gets email delivered to her around the clock without any effort on her part. Emails find her while she’s on-the-road – and she can answer customers or suppliers promptly. She also manages her calendar and contacts from the same all-in-one-device.
Her BlackBerry device means she can live up to the high standards she’s set for her business. With only three employees, she manages to make good on a delivery guarantee of 24 hours, and a promise to take orders seven days a week.
“I have said it many times before, but I could not run my business without my BlackBerry device,” she says. “It gives me peace of mind because I know how my business is running and how many orders I’ve got at any one given time.”
After only eight months in Australia, pinklily is now expanding into Asia and South Africa. Using her BlackBerry device, she’s keeping all this under control. Quick business decisions are made on the spot, like approving promotional layouts and getting good deals on advertising rates from her BlackBerry device; decisions like these can save, or make, her thousands of dollars.
Best of all, being able to stay in touch with her BlackBerry device means this single mom keeps her family as a priority.
“I can do all my mum jobs during the day like supermarket shopping, dropping my daughter off at school, and catching a movie with friends, without ever feeling the pressure to get back to the office,” she says.
Not being tied to her office means Sasha has a flexible life: one where she successfully balances running a thriving business with being a 'mum'.
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