BlackBerry Connection > UK Edition > A new case study reveals how BlackBerry technology puts real-time financial simulations where sales reps need it most: in the field

A new case study reveals how BlackBerry technology puts real-time financial simulations where sales reps need it most: in the field

A new case study reveals how BlackBerry technology puts real-time financial simulations where sales reps need it most: in the field

BNP Paribas Lease Group (BPLG) knew it had a problem: the PDAs its 200 sales reps relied upon in the field were obsolete. The reps had to synchronise vital financial data back at the office. By the time the reps met face-to-face with customers, the data was frequently stale. Customer responsiveness suffered, as did the reps' productivity.

BPLG is a UK-based commercial equipment financing company. Equipment financing is a highly competitive industry, and the company that replies the fastest with the best offer frequently wins the day.

Solution: Push real-time data into the rep’s hands

Clearly, BPLG needed a real-time solution; a solution that would give its sales reps real answers while at customers’ locations. So BPLG turned to BlackBerry® smartphones and push technology. In just three months the company developed a Java-based financial simulator application with real-time updates.

Here is how it works in the field:

  • Push technology updates the smartphones 24/7
  • The rep simulates financing options while meeting with the customer
  • The rep then draws up a proposal
  • The rep converts the proposal to a PDF contract
  • The PDF contract is emailed to the customer for final signature

Faster responsiveness is the key benefit

With their BlackBerry solution, the sales rep can now manage the entire process from proposal to final agreement without leaving the customer’s office. They can give customers answers where it matters most: face-to-face.

Better communications between field reps and their sales assistants is another benefit, especially when it comes to shared calendars. The solution also integrates with BPLG’s security policy, as reps now must regularly log in. Data is encrypted and the BlackBerry smartphones can be remotely deactivated if lost or stolen. Overall, BPLG loves how its BlackBerry solution has improved its image for responsiveness and professionalism.

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