BlackBerry and Flurry announce Flurry Analytics for BlackBerry 10

ORLANDO, FLORIDA--(May 14, 2013) - BlackBerry Live 2013 - BlackBerry® (NASDAQ:BBRY)(TSX:BB) and Flurry announced today Flurry Analytics for BlackBerry® 10 is expected to become available by the end of Q2. Flurry Analytics is a tool developers can easily integrate with their apps to enable access to user data. It provides developers a consolidated dashboard across multiple platforms for convenience and control with a deeper understanding of audience demographics, customer acquisition, user engagement and purchasing patterns. Flurry Analytics will enable BlackBerry 10 app developers to establish performance benchmarks against category and overall market as well as deepen customer insights to improve monetization and retention strategies.

"We're excited to work with Flurry to provide our partners and developers with the Flurry Analytics SDK and the Flurry Analytics Dashboard, which will help enable them to bring high quality apps that customers can enjoy on the BlackBerry 10 platform," said Martyn Mallick, VP Global Alliances and Business Development.

"Flurry is proud to support the vibrant BlackBerry 10 developer community as they adopt the new platform," said Simon Khalaf, Flurry CEO. "Flurry is equally proud to support platform providers so committed to innovation in the mobile app ecosystem."

Developers can register to download the SDK here: http://www.flurry.com/flurry-analytics.html.

Additional information for developers, including instructions, can be found here: http://devblog.blackberry.com/2013/05/flurry-analytics-blackberry-10/.

About Flurry

Flurry helps app owners measure, advertise and monetize apps in the new app economy. The company's comprehensive measurement and advertising platform reaches over 1 billion monthly unique smartphone and tablet devices across iOS, Android and other platforms. More than 100,000 companies use Flurry advertising and analytics services across more than 300,000 apps.

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ:BBRY) and the Toronto Stock Exchange (TSX:BB). For more information, visit www.blackberry.com.

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