BlackBerry and Zimbalam to Bring Digital Music Distribution Service for Independent Artists and Labels to BlackBerry 10

WATERLOO, ONTARIO--(Marketwire - March 22, 2013) - BlackBerry® (NASDAQ:BBRY)(TSX:BB) and Zimbalam, a leading global digital music distributor for developing and independent artists, announced today that they are working together to offer unsigned musicians an easy and efficient way to bring their music content to the BlackBerry® World™ storefront.

Zimbalam and BlackBerry will leverage Zimbalam's expansive distribution network and custom technologies to give independent artists the ability to sell their music around the world on BlackBerry World.

Artists will enjoy Zimbalam's clear and simple interface and daily sales reports. Customer support is tailored to the artist's local language and distribution packs are adapted geographically. Artists also have the opportunity to evolve and move their careers a step forward as currently over 20 artists a month are offered the opportunity to work with A&R and develop their careers.

To get started, artists simply visit www.zimbalam.com/?partner=BlackBerry, create an account with Zimbalam, choose their release dates and the territories they want to sell their music in, pay a small distribution fee, and begin selling their music. Artists remain free and independent and earn 90% of their royalties from sales.

"Zimbalam exists in order to allow unsigned artists to get their music on to digital music stores and to find their audience. We are excited to be working with BlackBerry as it will give artists access to a different fan base and help with the discovery of their music," said Denis Ladegaillerie, CEO of Zimbalam.

"Whether you're an independent artist, label or simply a customer who loves to create music, Zimbalam through BlackBerry World will be a fantastic vehicle to share your music with the world," said Martyn Mallick, Vice President Global Alliances and Business Development at BlackBerry.

About Zimbalam

Europe's largest digital music distributor for independent artists, Zimbalam, wants to free talent, rejuvenate creativity and promote musical diversitty by giving independent artists a solution to sell their music on the major worldwide digital stores and streaming services.

The artist earns 90% of their royalties from sales, keeps their rights, the contract is non-exclusive and they remain totally free and independent.

Available for artists all worldwide since 2012, Zimbalam has already helped 80,000 artists.

www.zimbalam.com

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ:BBRY) and the Toronto Stock Exchange (TSX:BB). For more information, visit www.blackberry.com.

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