BlackBerry Charts New Course by Officially Adopting Its Iconic Brand Name

WATERLOO, ONTARIO--(July 10, 2013) - BlackBerry® (NASDAQ:BBRY)(TSX:BB) announced today that the Company's shareholders have approved a special resolution to change the Company's name from Research In Motion Limited to BlackBerry Limited at the Company's annual and special meeting of shareholders held on July 9, 2013 (the "Meeting"). Articles of Amendment have been filed to effect the change immediately.

The Company first announced that it would adopt the name of its revolutionary BlackBerry smartphone on January 30, 2013. The move consolidates the Company's brand into a single cohesive global presence. The Company has been trading as "BBRY" on the NASDAQ Stock Market and "BB" on the Toronto Stock Exchange since February 4, 2013.

"The name change to BlackBerry from Research In Motion comes at a pivotal moment in our company's history," said Thorsten Heins, President and CEO. "BlackBerry changed the world when the first products were introduced in 1999. Today, we are charting a new course in mobile computing, creating new products and services under an integrated, branded organization. Our new name delivers on our iconic brand's reputation for keeping people moving and productive in an ever connected world."

BlackBerry also announced that the nine nominees listed in the Company's management information circular, dated May 21, 2013 for the Meeting, were elected as directors to serve until the next annual meeting of shareholders of the Company or until their successors are elected or appointed. The detailed results of the vote are set out below.

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ:BBRY) and the Toronto Stock Exchange (TSX:BB). For more information, visit www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.