BlackBerry Global Creative Director Alicia Keys Kicks Off "Keep Moving Project" With Her "Set The World On Fire" Tour

WATERLOO, ONTARIO--(Marketwire - Feb. 25, 2013) - BlackBerry^® (NASDAQ:BBRY)(TSX:BB) today announced its recently appointed Global Creative Director, Alicia Keys, will be engaging fans through the BlackBerry Keep Moving Project during her Set The World On Fire Tour, Presented by BlackBerry.

Keys is inviting fans to provide personal pictures of themselves through the BlackBerry Keep Moving Hub. These pictures will then be used to make a music video for Keys' song 'Hallelujah', which will be played on stage during her concerts. Each city on the tour will have its own unique video featuring the people that make that city great.

"I am so excited to continue the BlackBerry Keep Moving Project in such a cool way that creatively brings my 'fam' together," said Alicia Keys. "With their help, we're going to create a really amazing music video that will show the world what's possible when your imagination and BlackBerry's innovative platform collide."

BlackBerry Keep Moving Projects engage BlackBerry customers in exclusive and compelling experiences created by inspirational and multi-faceted artists, writers, designers, filmmakers, musicians, and athletes. Author Neil Gaiman (Coraline, Stardust, The Sandman) and renowned director Robert Rodriguez (El Mariachi, From Dusk Till Dawn, Sin City) have joined Keys as the first three "BlackBerry Collaborators" leveraging the power of the new platform to create original content as they interact with fans like never before.

"Alicia is all about inspiring people through her music, her philanthropy and her other creative endeavors," said Frank Boulben, Chief Marketing Officer at BlackBerry. "Her 'Set The World On Fire' tour is a great medium for connecting with fans and creating unprecedented experiences for people all around the world. This matches perfectly with BlackBerry's mission."

Fans can participate in Keys' Keep Moving Project by clicking here. The BlackBerry Keep Moving Hub includes a new intimate video from Keys.

BlackBerry is proud to be the presenting sponsor of Keys' global Set The World On Fire Tour, which kicks off on March 7^th 2013. Five-time Grammy^® nominated R&B artist Miguel is slated to open for Keys on the tour. Tickets can be purchased at aliciakeys.com/events/.

About Alicia Keys

Alicia Keys is a 14 time Grammy Award^® winning singer/songwriter/producer, actress, New York Times best-selling author, entrepreneur and humanitarian. Since releasing her debut album, songs in A minor, Keys has built an unparalleled repertoire of hits with over 30 million albums sold worldwide. Her latest album, Girl on Fire, recently debuted at number on the Billboard album chart. As a philanthropist, Keys co-founded Keep a Child Alive (KCA) and serves as Global Ambassador.

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ:BBRY) and the Toronto Stock Exchange (TSX:BB). For more information, visit www.blackberry.com.

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