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Empresas POLAR S.A. Upgrades to BlackBerry Enterprise Service 10

September 24, 2013

CARACAS, VENEZUELA--(Sept. 23, 2013) - BlackBerry® (NASDAQ:BBRY)(TSX:BB) today announced that Empresas POLAR S.A. ("POLAR"), a leading company in the food and beverage industry in Venezuela, is upgrading to the latest version of BlackBerry's Enterprise Mobility Management solution (EMM), BlackBerry® Enterprise Service 10 (version10.1), to improve mobile productivity across the business. In addition, POLAR's decision to use BlackBerry Enterprise Service 10 is based on the flexibility and security that the solution provides for managing BlackBerry smartphones and other platforms.

For Empresas POLAR, BlackBerry Enterprise Service 10 streamlines communications and collaboration by enabling employees to be more productive on the go and enabling business decision makers to access information quickly. In addition, the company can deploy key applications to help increase productivity while maintaining the high level of security they need.

"The demand for real-time mobility is revolutionizing business communications. We have a highly dynamic workforce, and need mobile devices that can adapt to the way our employees work and provide them with tools that support remote collaboration," said Alejandro Yabrudy, Personal Computing Manager, Systems Management, Empresas POLAR.

"The fact that we can efficiently and securely manage our all mobile devices with such a robust solution as BlackBerry Enterprise Service, which gives us the flexibility to manage multiple smartphone platforms, has been one of the main reasons why we chose to adopt the BlackBerry solution," explained Yabrudy.

"BlackBerry is excited to announce that Empresas POLAR has chosen BlackBerry Enterprise Service 10 to manage its mobile fleet, giving employees secure mobile access to the information and resources that can improve productivity," said Marco Osio, Enterprise Sales Director for Venezuela at BlackBerry. "With BlackBerry Enterprise Service 10 customers can get the industry's most secure mobile enterprise solution, with multiplatform support and a single convenient console that makes managing complex mobile environments very easy."

BlackBerry Enterprise Service 10 represents a consolidation of BlackBerry's Enterprise Mobility Management (EMM) product portfolio, which includes Mobile Device Management (MDM), security, infrastructure and app management, all conveniently accessible from a single console. Following a simple installation process, customers can upgrade from BlackBerry Enterprise Server 5 to the new EMM solution with no firewall changes.

To learn more about BlackBerry Enterprise Service 10 please visit www.bes10.com.

About Empresas Polar

Empresas Polar is a private corporation and leader in mass consumption markets with a broad portfolio in the food and beverages industries. With a history of over 70 years, the company has over 30,000 direct employees and has operations in Venezuela, Colombia and United States. It's also part of the GEPP Group, a bottling company and distributor of PepsiCo International beverages in Mexico. Since its foundation, the company has been committed to social responsibility as an integral part of its corporate philosophy through the development and execution of programs that contribute to the overall wellbeing of the communities where it operates. Fundación Empresas Polar is the most important foundation owned by a Latin American corporation and is fully-funded by annual contributions made by the group of companies and it caters programs in education, health and social development.

For more information please visit: www.empresas-polar.com.

About BlackBerry

As global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ:BBRY) and the Toronto Stock Exchange (TSX:BB). For more information, please visit www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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BlackBerry
Pedro Mucciolo
Corporate Communications Manager, Venezuela
BlackBerry: (+1) 954-880-6064
pmucciolo@blackberry.com

Speyside Corporate Relations (PR agency for BlackBerry)
Luis Yanes
Senior Consultant
luis.yanes@speysidecr.com