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BlackBerry Z30 Smartphone Now Available On ShopBlackBerry.com in the U.S.

March 19, 2014

WATERLOO, ONTARIO--(March 19, 2014) - BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a world leader in mobile communications, today announced that customers in the U.S. can now purchase SIM-unlocked GSM models of the BlackBerry® Z30 smartphone directly from BlackBerry on ShopBlackBerry.com for $499.

The all-touch BlackBerry Z30 smartphone is BlackBerry's biggest, fastest and most advanced smartphone, and features a beautiful 5" display and the largest battery ever on a BlackBerry smartphone. The BlackBerry Z30 smartphone from ShopBlackBerry.com is compatible with GSM-based 4G LTE and 4G networks in the U.S. (AT&T, T-Mobile) and other countries around the world with carriers who operate supported GSM networks.

In addition, ShopBlackBerry.com has an assortment of accessories for the BlackBerry Z30 smartphone. Customers will find a variety of carrying solutions, chargers and audio peripherals available for purchase.

The BlackBerry Z30 smartphone is also available from Verizon Wireless in the U.S.

About BlackBerry

A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Media Contact:
BlackBerry Media Relations
519-888-7465 x77273
mediarelations@blackberry.com

Investor Contact:
BlackBerry Investor Relations
519-888-7465
investor_relations@blackberry.com