BlackBerry Z30 Smartphone Now Available On ShopBlackBerry.com in the U.S.

WATERLOO, ONTARIO--(March 19, 2014) - BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a world leader in mobile communications, today announced that customers in the U.S. can now purchase SIM-unlocked GSM models of the BlackBerry® Z30 smartphone directly from BlackBerry on ShopBlackBerry.com for $499.

The all-touch BlackBerry Z30 smartphone is BlackBerry's biggest, fastest and most advanced smartphone, and features a beautiful 5" display and the largest battery ever on a BlackBerry smartphone. The BlackBerry Z30 smartphone from ShopBlackBerry.com is compatible with GSM-based 4G LTE and 4G networks in the U.S. (AT&T, T-Mobile) and other countries around the world with carriers who operate supported GSM networks.

In addition, ShopBlackBerry.com has an assortment of accessories for the BlackBerry Z30 smartphone. Customers will find a variety of carrying solutions, chargers and audio peripherals available for purchase.

The BlackBerry Z30 smartphone is also available from Verizon Wireless in the U.S.

About BlackBerry

A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.blackberry.com.

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