Global Multinationals Invest in BlackBerry Enterprise Mobility Solutions

BARCELONA, SPAIN--(Feb. 25, 2014) - Mobile World Congress 2014 - BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a world leader in mobile communications, today announced that Daimler AG and Airbus Group are among the latest multinational customers to adopt BlackBerry® Enterprise Service 10 (BES10) and BlackBerry® 10 smartphones.

BlackBerry's container offering delivers a best-in-class COPE (Corporate Owned Personally Enabled) management solution with BES10. Learn how Gartner views COPE offerings in the following report.

BlackBerry secures mobile communication for more than 80,000 enterprises. Enterprises choose BlackBerry for its behind the firewall protection. BlackBerry's end-to-end, gold standard security capabilities help customers to rest assured that their mission critical data is safeguarded across every mobile device on the network.

Daimler AG, one of the world's leading manufacturers of passenger cars and commercial vehicles, relies on BlackBerry 10 smartphones for employees with increased security requirements. "BES10 in combination with BlackBerry 10 smartphones offers us the safest environment for mobile device management," said the automobile manufacturer's CIO Dr. Michael Gorriz. "With BlackBerry Balance technology, we also offer our employees the opportunity to use two profiles on one device - a professional and a private one. While the professional site is controlled and protected by IT, the user receives individual user options in the private section. With this, private services and apps can be used without compromising company data."

Airbus Group, a global pioneer in Aeronautics, Space and Defense-related Service, also chose BES10 and is upgrading its entire BlackBerry mobile fleet to BlackBerry 10 smartphones. This decision by Airbus was made after several months of testing and comparison with other offerings on the market. Airbus' vigorous testing was conducted to ensure that their high standards and requirements for security, confidentiality, and Mobile Device Management capabilities were met by BlackBerry 10.

"Our customers recognize the value that BlackBerry 10 solutions bring to meet the needs of an increasingly mobile workforce and the sensitive nature of data shared across terminals and platforms - requiring the best end-to-end security technology," added John Sims, President, Global Enterprise Services at BlackBerry. "Companies like Daimler AG and Airbus Group, as do all of our enterprise and government customers, need to share and access confidential information on a daily basis, making smartphone security a key priority. With BES10, security, productivity, communication and collaboration are the pillars for what BlackBerry aims to deliver to its customers."

Today at Mobile World Congress, BlackBerry also announced a new promotional program for BlackBerry's enterprise mobility platform that allows certain customers to deploy BES10 at no cost. Visit www.blackberry.com/ezpass and www.blackberry.com/pricingupdate for conditions and pricing information.

Additional customers include:

AirDolomiti, an Italian Airline with approximately 550 employees, has deployed BES10 and has migrated their existing BlackBerry smartphones to new BlackBerry 10 smartphones. "As an international airline, we need to provide our employees the most efficient, secure and cost effective communication tools. BES10 allows us to maintain our high standards of efficient, secure, real-time, international collaboration," said Fabio Biancotto, ICT Director AirDolomiti.

Banca Ifigest, an independent bank, based in Florence, Italy, needed an EMM solution to manage its mixed mobile environment. "BES10 enables us to securely, simply and effectively manage our BlackBerry, iOS and Android devices from a single user-friendly graphical interface. A multi-platform solution is exactly what we needed and BlackBerry offers this with high security standards across personal devices in our BYOD environment," said Daniele Grassi, IT Manager, Banca Ifigest.

Tokheim is one of the world's largest providers of fuel retailing solutions. "Our data has always been secure thanks to BlackBerry, and we appreciate the single platform provided by BES10 to facilitate the management and control of BlackBerry and other devices," said Corrado Fasano, Manager, Tokheim. "In addition, with the added bonus of BlackBerry Balance technology on BlackBerry 10 smartphones, and support for iOS and Android devices with BlackBerry's Secure Work Space, our employees can enjoy all the benefits of a cutting-edge smartphone while we can rest assured that all corporate information is kept completely separate and secure from personal content."

Vepica, a global industry leader with more than 40 years of experience in designing and developing construction projects uses BES10 to manage BlackBerry, iOS and Android devices. "The accelerated growth we're experiencing as a company demands that we adopt a solution like BES10, which provides us with secure remote access to the different services and features of our business systems. At the same time, the platform increases productivity and continuous, real-time communications among our workforce," says Marianela Gil, VP of Information Technology at Vepica. "One of the main reasons we chose the BlackBerry solution is that it gives us the flexibility to manage devices on multiple platforms, effectively and securely. Additionally, our corporate BYOD policy required the flexibility of the BES10 solution, which we viewed as a decisive value add," explained Marianela.

PDVSA, the leading Venezuelan oil company in Latin America, chose BES10 to manage their BlackBerry devices and ensure compliance with their BYOD corporate policy. "At PDVSA, we work to maintain a high level of security and operating resilience to reach key objectives in Venezuela, aligned with our strategy for the country. This is why we need an EMM platform capable of offering excellent security, and that's BlackBerry Enterprise Service 10," said Keith Fernandez, who's in charge of Information Assets Security at PDVSA, which falls under the Corporate Management Office of Loss Prevention and Control. "We're very pleased with the security and flexibility that BlackBerry Enterprise Service 10 offers for our devices, and having features included in them that enable our mobile workforce to be more productive, it's really an easy decision to have chosen this solution."

Odebrecht, a Brazilian organization with global presence, and a leader in the engineering, construction, chemical and petrochemical industry in Latin America chose BlackBerry solutions for its security. "BlackBerry 10 smartphones and BES10 provide the security and reliability we need for our daily operations," said Odebrecht's CIO Andre Schneiter. "In addition, BlackBerry Balance technology offers great flexibility and privacy to our executives, which was also a decisive factor."

About BlackBerry

A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.