BlackBerry Care Protection Plan Gives Mobile Professionals Peace of Mind

WATERLOO, ONTARIO--(March 16, 2015) - BlackBerry Limited (NASDAQ:BBRY) (TSX:BB), a global leader in mobile communications, announced today the BlackBerry® Care Protection Plan, an affordable hardware protection plan offering extended coverage, including accidental damage from handling, on the BlackBerry® Leap, BlackBerry® Classic and BlackBerry® Passport for customers in North America.

"We know our BlackBerry users are productive mobile professionals who rely heavily on their smartphones to power them through the day," said Ron Louks, President of Devices and Emerging Solutions at BlackBerry. "The BlackBerry Care Protection Plan gives our customers that extra confidence in knowing that repair costs are covered should they experience a mechanical or electrical failure or damage from a liquid spill or accidental drop. With convenient monthly payments, covering a device has never been easier, giving users peace of mind so that they can focus on what matters most - doing and achieving more."

The BlackBerry Care Protection Plan is built with BlackBerry users in mind. These mobile professionals are always on-the-go and see their smartphones as essential tools to drive communication, collaboration and productivity. They cannot skip a beat, so BlackBerry has created the BlackBerry Care Protection Plan that offers users the following:

• An additional year of coverage for mechanical and electrical breakdown due to device defects that occur after BlackBerry's standard one year limited warranty expires,
• Coverage for accidental damage from handling (such as damage resulting from dropping the device, liquid spillage, or in association with screen breakage), and
• The option of a smartphone replacement to minimize downtime in the event of a claim.

The BlackBerry Care Protection Plan offers an easy and quick claims process. In the event of a claim, a BlackBerry Care Protection Plan customer service representative will personally walk a customer through their claim options; which may include a next-day delivery of a replacement device subject to delivery times and locations, or a device repair by BlackBerry.*

The BlackBerry Care Protection Plan is available to customers in the U.S. and Canada,** at a price of $3.49 USD ($4.25 CAD) per month for a BlackBerry Leap (upon in-market availability), $3.99 USD ($4.75 CAD) per month for a BlackBerry Classic, and $4.49 USD ($5.25 CAD) per month for a BlackBerry Passport. The BlackBerry Care Protection Plan will have an affordable deductible of only $49 for a BlackBerry Leap, $99 for a BlackBerry Classic and $129 for a BlackBerry Passport. For more information on the BlackBerry Care Protection Plan, go to www.BlackBerry.com/Care. The BlackBerry Care Protection Plan is provided and administered by Warrantech Corporation, an AmTrust Financial Company.

* Each approved claim is subject to a deductible and plan limits. The number of claims available under the BlackBerry Care Protection Plan depends on the options chosen and the timing of the claim.

** The BlackBerry Care Protection Plan is available to new BlackBerry Passport, Classic and Leap customers for the first 30 days after purchase. For a limited time, BlackBerry will also extend this plan to U.S. and Canadian customers who have purchased a BlackBerry Passport or Classic since November 23, 2014 and who sign up for the plan between March 16 and April 12, 2015.

About BlackBerry

A global leader in mobile communications, BlackBerry^® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.BlackBerry.com.