BlackBerry Outlines Vision to Bring Unmatched Productivity and Security Software and Services to All Mobile Devices with BlackBerry Experience

BARCELONA, SPAIN--(March 1, 2015) - Mobile World Congress 2015 - BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a global leader in mobile communications, today unveiled its software and services vision to infuse BlackBerry's unmatched power of productivity, communication, collaboration and security across all smartphone and tablets running iOS, Android™, and Windows® operating systems, giving users the unprecedented ability to work seamlessly and securely across any device.

The BlackBerry Experience Suite represents a major company-wide initiative in BlackBerry's commitment to build out its robust software portfolio. It extends BlackBerry's successful cross-platform strategy of complementing the company's innovative and ultra-secure hardware with software solutions that meet the changing needs of enterprises and mobile professionals - as well as device makers serving those markets. Comprising three distinct bundles of services, the BlackBerry Experience Suite will dramatically increase productivity by tailoring BlackBerry's unique security and collaboration features to any mobile device.

"BlackBerry's core values of security and productivity are more in demand than ever - as we demonstrated with the successful expansion of BES12 and BBM to other platforms," said BlackBerry CEO and Executive Chairman John Chen. "Flexibility without compromise is what current and former BlackBerry users tell us time and again they want from their mobile device. They want BlackBerry's legendary security and core productivity and collaboration capabilities while still being able to choose a device that matches their lifestyle and personality."

Chen added: "We will continue to look for opportunities to broaden our software footprint in the market. Our goal is to be wherever our users need and want us, with our software suites, whether that's on an iPhone or a BlackBerry Classic."

The BlackBerry Experience Suite includes three bundles of services that users would be able to purchase individually or together. They include:

BlackBerry Productivity Suite:

• Manage work and personal messages, and edit documents across all devices effortlessly and securely;
• Intelligent work flows and deeply integrated search helps tackle the highest priority communications first, including high-priority messages, documents and contacts, across devices and cloud sources;
• Monitor all personal and work messages in one place - email, text, BBM, social accounts.

BlackBerry Communication & Collaboration Suite:

• Share and collaborate securely in real-time with colleagues through instant meetings, Wi-Fi voice calls, video chat and an integrated calendar view;
• View and edit documents and calendar invitations across devices seamlessly and securely.

BlackBerry Security Suite:

• Protect personal and work information from malware and data theft with BlackBerry's secure encryption and privacy controls;
• Secure emails, messages, phone calls and documents across any mobile computing environment;
• Integrate and securely manage work and personal messages through separate containers.

BlackBerry will begin offering the BlackBerry Experience Suite later this year. For updates, more information and to get involved in the BlackBerry Experience Suite, visit blackberry.com/experience.

About BlackBerry

A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.BlackBerry.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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