Good Mobility Index Report Shows More Enterprises Are Developing and Deploying Custom Secure Apps

November 24, 2015

Third quarter also shows increase in iOS activations, continuing trend previously seen with new iPhone releases

WATERLOO, ONTARIO--(Nov. 24, 2015) - BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a global leader in secure mobile communications, today released the thirteenth Good Mobility Index Report showing that organizations are increasingly building custom secure apps. Among Good Powered by BlackBerry (formerly Good Technology) customers who are building custom apps, the average organization has developed 3.74 custom apps to help mobilize key business processes. More broadly, the calendar Q3 report showed a 30 percent quarter-over-quarter increase in app activations and an increase in the number of organizations using multiple apps beyond email.

"The Q3 Good Mobility Index Report validates that enterprises are moving forward to the next stage of their mobility journeys," said Billy Ho, Executive Vice President, Enterprise Product and Value Added Solutions, BlackBerry. "The ability for organizations to develop compelling, secure cross-platform mobile applications using the Good Dynamics platform is one of the key benefits that made the acquisition of Good so important to our strategy."

For the fourth quarter in a row, secure browser led all app categories, growing 57 percent quarter-over-quarter to account for 37 percent of all apps deployed by organizations. This trend is likely to continue as Good Access™, the leading secure browser, adds support for Windows. Custom apps, secure IM, document access and document editing followed as the next most popular app categories.

Industries Show Diverse App Popularity Based on Unique Demands

While app deployments increased overall, certain industries demonstrated a need for specific apps to meet unique demands. The most aggressive adopter of custom apps was the retail industry, where custom apps were the most popular app category at 40 percent. For the third straight quarter, the insurance industry also aggressively adopted custom apps (31 percent), while other "knowledge industries" such as financial services (25 percent), business and professional services (15 percent) and energy and utilities (13 percent) also showed widespread use of custom apps. Furthermore, most organizations that build custom apps don't stop at just one, as 58 percent have built two or more apps.

Government agencies and other public sector institutions focused their mobile initiatives on the document-based workflows that are critical to many e-government processes. In total, 43 percent of all apps in government were either document access or document editing. Public sector also saw a 10 percent quarterly increase in secure browser app activations to 31 percent.

iOS Rides New iPhone to Regain Market Share

iOS rebounded to regain some of its previous losses in device activations, building its lead from 64 percent to 66 percent. This continues a trend among Good-activated devices where new iPhone launches result in an uptick in iOS market share. Android market share fell slightly to 31 percent, while Windows dropped to 2 percent.

Heterogeneity seems to have taken hold in the tablet market, as the dominant lead iOS once had now appears to have eroded despite taking market share back from Android and Windows. iOS rose from 64 percent to 71 percent of all tablet activations, while Android and Windows fell to 21 percent and 8 percent, respectively.

iOS ruled in regulated industries for the third quarter in a row, maintaining or growing huge leads in public sector (83 percent), financial services (77 percent), education (77 percent) and insurance (68 percent). After pulling ahead of iOS in high tech for the first time last quarter, Android maintained its lead with 52 percent of all activations in high tech and emerged with a slight lead over iOS in transportation.

A free webinar detailing findings in the Q3 2015 Good Mobility Index Report will take place on December 2, 2015. Register at:

The full report is available to view in PDF.

About BlackBerry

BlackBerry is securing a connected world, delivering innovative solutions across the entire mobile ecosystem and beyond. We secure the world's most sensitive data across all end points - from cars to smartphones - making the mobile-first enterprise vision a reality. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit

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