BlackBerry Strengthens Enterprise Partner Program for Rapid Growth

May 09, 2016

Partner program enables solutions providers to strengthen their security and mobility services

WATERLOO, ONTARIO--(May 9, 2016) - BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a global leader in secure mobile communications, today announced the evolution of its Enterprise Partner Program for solutions providers. Through the program, BlackBerry will provide partners with best practices that enhance their skills to offer and support BlackBerry's cross platform security and productivity solutions. The enhancements to the program are aimed to increase the value of BlackBerry partners, stimulate growth and drive profit, especially for partners that invest in their relationship with the company.

According to analyst firm Canalys, channel partners currently see themselves in a state of transformation, with security, mobility and managed services as some of the drivers for increased profitability. By enhancing the partner program on several levels, BlackBerry will help partners build new capabilities around the multi-OS EMM platform from BlackBerry.

The renewed program will include an integrated and simplified pricing structure along with enhanced partner discounts through deal registration. Solutions providers that want to mobilize their own business by showcasing Good Secure EMM Suites to customers are supported with discounted licenses from BlackBerry.

"The renewed BlackBerry Enterprise Partner Program for solutions providers will enable our partners to capture the rich consulting, professional services, and support and software lifecycle management opportunities created in their move to mobile business," said Richard McLeod, Vice President Global Channels at BlackBerry. "BlackBerry aims to help partners growing their business by empowering them to increase their value and improve competitive differentiation through building and developing intellectual property and personalized value-added services around our comprehensive multi-OS EMM platform."

BlackBerry can also work closely with its partners to collect feedback and input on various topics such as in-market products, BlackBerry's emerging technology roadmap and go-to-market approach to create more sales opportunities for its partners.

The new Good Secure EMM Suites from BlackBerry provides partners with a recurring, subscription revenue model and a progressive packaging that delivers a customer life cycle growth opportunity as businesses continue to embrace secure mobility and productivity. With Good Secure EMM Suites customers can leverage simple and flexible options to deploy industry-leading security across devices, apps, content and data. These tailored mobility suites meet the current and future needs of businesses of any size through a single integrated offering of BES®12, Good Dynamics and WatchDox® by BlackBerry.

The BlackBerry Enterprise Partner Program for solutions providers is split into three distinct tiers (Authorized, Gold and Platinum) that reflect the evolution happening within today's mobile environment. Each tier provides different benefits based on a partner's level of commitment. The more committed partners are, the more access to specialization, competencies and tools are being made available from BlackBerry. This gives partners the right competitive advantage in the market.

More information on the BlackBerry Enterprise Partner Program can be found at

Find out more on Good Secure EMM Suites at

About BlackBerry

BlackBerry is securing a connected world, delivering innovative solutions across the entire mobile ecosystem and beyond. We secure the world's most sensitive data across all end points - from cars to smartphones - making the mobile-first enterprise vision a reality. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at or These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Media Contact:
BlackBerry Media Relations
(519) 597-7273