Sharecare and BlackBerry Launch New BBM Channel

BARCELONA, SPAIN and WATERLOO, ONTARIO--(Feb. 24, 2016) - BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a global leader in secure mobile communications, today announced an expansion of its partnership with Sharecare, a leading digital health and wellness engagement platform, to provide consumers with better and more secure insights into their health.

Together, the companies have launched the Sharecare BBM channel, which hosts information from experts, including health organizations and medical professionals. Experts ranging from the American Cancer Society to licensed physicians and nurses, and luminaries from Deepak Chopra to Dr. Oz can be connected to users to help them find the health answers, advice and resources that are right for them. The Sharecare BBM channel lives on a user's smartphone right in BBM for access anywhere at any time; and with notifications built into BBM, users can receive important health updates on the Sharecare channel or when someone interacts with a post on the channel.

"Beyond BlackBerry's best-in-class privacy standards, their expansive reach gets us closer to realizing our vision of becoming the de-facto digital health destination for anyone, anytime, anywhere and on any device," said Jeff Arnold, founder and CEO of Sharecare. "In particular, the Sharecare BBM channel provides us with a unique and secure avenue to provide hundreds of millions more consumers with the tips and tools they need to help them live their healthiest lives."

"Leveraging Sharecare's rich background and pedigree in the healthcare industry, we're able to provide an opportunity for consumers to access important health-related information in a safe and secure manner via BBM Protected," said Marty Beard, COO, BlackBerry. "We are addressing the privacy concerns consumers may have regarding personal health data and ensuring we're providing the solutions necessary to thwart anything that could compromise sensitive information."

BBM works on iOS®, Android™, and BlackBerry smartphones and is free to download. The Sharecare healthcare channel is available now via BBM Channels. Find out more about BBM at www.bbm.com.

About BlackBerry

BlackBerry is securing a connected world, delivering innovative solutions across the entire mobile ecosystem and beyond. We secure the world's most sensitive data across all end points - from cars to smartphones - making the mobile-first enterprise vision a reality. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.BlackBerry.com.

About Sharecare

Sharecare is a digital health and wellness engagement platform that provides people with personalized resources to help them live their healthiest lives. Nearly 45 million people have shared more than 6 billion data points about their health status and habits with Sharecare, which uses that information to create a comprehensive health profile allowing users to access all of their health resources in one place, and dynamically connect to the knowledge, evidence-based programs and health professionals they need. Created by Jeff Arnold and Dr. Mehmet Oz in 2010, Sharecare's predictive and personalized platform is accessed daily by millions of consumers, including viewers of The Dr. Oz Show, patient populations of the country's leading hospital systems and every Soldier in the United States Army.