Skip Navigation

BBM Privacy Center

BBM is the best way to connect and share instant messages, pictures and more for free, in real time.  You can also create and publish content to your own BBM Channel and follow BBM Channels featuring people, communities and brands you love.

At BlackBerry your privacy is important to us.  The BlackBerry Privacy Policy explains our practices with respect to the processing of your personal information which includes the collection, use, processing, storage, transfer, or sharing of your personal information through BBM.  The BBM Terms of Service provide additional information about our practices. 

We recommend that you read the BlackBerry Privacy Policy and BBM Terms of Service carefully.  Here are quick links to key sections:

Consumer BBM Licensing Partner

In June 2016, BlackBerry began working with trusted partner Emtek Group to improve our BBM Consumer platform.  With a goal of providing BBM Consumer users with a rich set of new features, we sought a partner with a compelling ecosystem, investments, and technology resources to take BBM to the next level.  We found such a partner in Emtek Group and we licensed Emtek’s subsidiary Creative Media Works Pte Ltd (Co. Reg. No. 201609444E) the rights to develop and offer cross-platform BBM (iPhone, Android, and Windows).

Since then, BlackBerry has been closely coordinating with CMW, gradually transferring certain aspects of the platform to CMW, such as development of the BBM application itself.  To make this a seamless transition, BlackBerry will transfer your BBM Consumer data to CMW for its continued operation of the BBM platform.  Like BlackBerry, CMW is committed to securing your information as set forth in the BBM Terms of Service and this Privacy Policy.

Users of BBM for BlackBerry 10 can transfer their BBM contact information list to CMW using the Import BlackBerry 10 Contacts settings feature within BBM for Android or iPhone.

This FAQ contains more information.   

Managing Your Advertising Choices

Interest Based Advertising Opt-Out.  When we display ads and other promotional or sponsored content within BBM, our goal is to provide content that is of interest to You.  To do so, we or our advertising partners may infer your interests based on your activity and provide you interest-based ads.  A no ads BBM subscription allows you to turn off all BBM advertising.  Even without a no ads subscription, you can choose whether you receive interest-based ads.  Here are opt-out instructions for the various platforms on which BBM is available:

BlackBerry10 and BlackBerry OS:  To unsubscribe from advertising that may be interest based,click here and provide your BlackBerry ID associated email address.  

          iOS:  Follow these opt-out instructions.   

Google (OS2.2 and up and Google Play Services version 4.0 and up):  Open your Google Settings app. Then select “Ads” and enable “Opt out of interest-based ads.” 

Windows Phone:  To unsubscribe from advertising that may be interest based, click here and provide your BlackBerry ID associated email address. 

Marketing Communications.  You may unsubscribe from receiving marketing or commercial communications about BlackBerry or BlackBerry® products, services and software by:

  •  clicking the unsubscribe link at the end of any marketing or commercial communication from  BlackBerry;
  •  by indicating your preference at; or
  •  by writing to BlackBerry Privacy Office c/o BlackBerry (attention Legal Department),  2200 University Avenue East, Waterloo, Ontario, Canada, N2K  0A7 and advising what   particular types of marketing or commercial communications you no longer wish to receive.

Advertising Partners

We list below the companies who primarily assist with advertising in BBM, they have posted privacy policies that explain how they use information.  As described in the Information Sharing section of our Privacy Policy, such companies provide services that help us deliver ads of interest to you and analyze general statistics relating to delivered ads.   











How to Contact Us

BlackBerry welcomes your questions or comments about privacy and the way we process your personal information. If you have any questions, concerns or wish to request access to your personal information pursuant to applicable privacy or data protection laws, please contact BlackBerry either by email or in writing and we will use commercially reasonable efforts to respond:

  • by email:, or
  • write to one of the following BlackBerry offices closest to you:
    • BlackBerry Privacy Office c/o BlackBerry (attention Legal Department), 2200 University Avenue East, Waterloo, Ontario, Canada N2K 0A7
    • BlackBerry Privacy Office c/o BlackBerry (attention Legal Department), 200 Bath Road, Slough, Berkshire, United Kingdom SL1 3XE
    • BlackBerry Privacy Office c/o BlackBerry (attention Legal Department), 1 International Business Park, The Synergy Building, 2nd Floor, Singapore 609917