BlackBerry Glossary

Asset Tracking Solution

Asset tracking solutions offer organizations a way to manage and monitor their physical assets or equipment, and effectively help improve operations.


Bring Your Own Device (BYOD) is a policy that enables employees to use their own personal devices­–such as smartphones, desktops, laptops and tablets–for business purposes.

Content Collaboration

Content collaboration refers to accessing, sharing, syncing and editing of digital files.

Crisis Communication

Crisis communication refers to the communication systems and processes organizations use to communicate and collaborate during emergencies.

Endpoint Detection and Response (EDR)

Endpoint Detection and Response (EDR) is a cybersecurity solution that involves continuous monitoring and gathering of data from endpoints to discover and address cyberthreats in real-time.

Endpoint Protection Platform (EPP)

An Endpoint Protection Platform (EPP) is an endpoint security solution deployed to endpoint devices like PCs, laptops and mobile devices to detect malicious activity, prevent malware attacks and respond to cyberattacks and alerts.

Endpoint Security

Endpoint security focuses on protecting an organization’s network against cyberattacks by securing its endpoints—including employees’ connected computers, smartphones and even smart watches.

Enterprise File Sync and Share (EFSS)

Enterprise File Sync and Share (EFSS) is the on-premise or cloud-based solution that enables people to synchronize and share documents, photos, videos and files across multiple devices—both inside and outside of the organization.

Enterprise Mobility Management (EMM)

Enterprise Mobility Management (EMM) refers to how an organization manages and secures mobile apps, data and devices.

Extended Detection and Response (XDR)

Extended Detection and Response (XDR) is a cybersecurity solution that aggregates data from multiple sources, including endpoints. XDR expands on endpoint detection and response (EDR) by searching for and addressing cyberthreats across an enterprise’s network, cloud storage and applications as well as its endpoints.

Identity and Access Management (IAM)

Identity and Access Management (IAM) provides organizations with the ability to ensure that the proper entities have access to the right resources at the right time.

Managed Detection and Response (MDR)

Managed Detection and Response (MDR) is a service delivery framework for Endpoint Detection and Response (EDR). MDR outsources the functionality and expertise required to run a modern Security Operations Center (SOC). 

Managed XDR

Managed Extended Detection and Response (Managed XDR) is the application of a managed services framework to XDR. It augments and optimizes threat detection, investigation, response, and hunting across a business’s entire ecosystem. 

Mobile Threat Defense (MTD)

Mobile Threat Defense (MTD) refers to an emerging class of security solutions designed to protect Android and iOS against advanced threats. MTD goes beyond traditional EMM, MDM, and MAM, offering an extra layer of security by detecting, preventing, and remediating threats targeting a business’s mobile fleet and applications.

Personnel Accountability

Personnel Accountability is the process for communicating, assessing and confirming the status and condition of all personnel within an organization.

Secure File Sharing

Secure File Sharing refers to the systems/processes an organization puts in place to do this in a way that’s secure, private and protected.

Situational Awareness

Situational Awareness is knowing where you are and what is going on around you, allowing individuals and organizations to be more alert and informed and to make better decisions.

Unified Endpoint Management (UEM)

Unified Endpoint Management (UEM) encompasses management, security and identity across mobile devices as well as desktops, laptops and other endpoints

User and Entity Behavior Analytics (UEBA)

User and Entity Behavior Analytics (UEBA) is an algorithmic approach to network monitoring that focuses on the activities of both human actors and entities such as hosts, software platforms, and endpoints. Through machine learning, UEBA solutions establish a baseline for what constitutes ‘normal’ behavior on a network. They then use this baseline to identify potential threat actors and compromised systems.

Zero Trust Network Access (ZTNA)

Zero Trust Network Access is an approach to security that requires authentication and validation from all users regardless of role or permissions. 

Zero Trust Security

Zero Trust Security is a cybersecurity framework that requires users prove who they are, that their access is authorized, and that they’re not acting maliciously before they can access an organization’s digital assets and network.